If you thought your daily coffee run couldn’t get any more exciting think again. Dunkin’ just dropped one of its most charming collaborations yet that merges caffeine, color, and culture, and this time teaming up with the stars of the upcoming film Wicked: For Good. Jonathan Bailey, recently named PEOPLE’s Sexiest Man Alive, and the talented Cynthia Erivo, are front and center in a new campaign that brings the magical world of Oz into our everyday coffee runs.
At the heart of the campaign is a special Wicked-themed menu, and it’s packed with playful nods to the movie’s leading characters. Here’s what you’ll find:
- Wicked Green Matcha: Inspired by Elphaba (played by Cynthia Erivo), this drink combines the earthy richness of matcha with sweet notes of brown sugar and a touch of toasted almond. It’s bold, vibrant, and unapologetically green just like Elphaba herself.
- Wicked Pink Refresher: This one takes cues from Glinda, with a bubbly blend of strawberry, dragonfruit, and blueberry. It’s sweet, colorful, and totally “good witch” vibes.
- Wicked Munchkins: Don’t miss the donut holes glazed in pink and green perfect for a snack break or a little pre-show treat.
And yes, there’s exclusive merch too. Branded tumblers, themed cup sleeves, and other collectibles round out the experience, giving fans something to sip and something to save.
The campaign ad feels like a cinematic treat in itself. Shot in the style of a bonus movie scene, it features both Bailey and Erivo playfully blending the magical world of Oz with the everyday hustle coffee included.
One of the standout moments? Cynthia Erivo drops the line:
“I didn’t just fly I ran on Dunkin’.”
It’s a clever twist on the brand’s famous slogan, and a perfect example of how this campaign captures the spirit of Wicked while staying rooted in pop culture.
At a time when cross-promotions are everywhere, Dunkin’s Wicked collab stands out for its creativity and genuine connection to both brands. Wicked is all about magic, transformation, and bold identity. Dunkin’? It’s about energy, flavor, and everyday moments.
This campaign captures that balance beautifully bringing fantasy to the real world in the form of your favorite iced drink.
Whether you’re heading to the theater or just looking to add some sparkle to your day, the Dunkin’ x Wicked collab is a fun, limited-time celebration worth tasting.
