Barron Trump, the youngest son of President Donald Trump, and four business partners have revealed the first flavor of their newly formed beverage company, which is preparing to debut next month.
Sollos Yerba Mate announced on LinkedIn that its first product, a pineapple and coconut ready‑to‑drink yerba mate, which is a caffeinated herbal tea described as “the perfect summer drink,” will launch in 12‑packs in May.
The post included a video of the drink being packaged in a factory, while a clip from last week featured a 12-pack floating on a surfboard, showing off the brand’s “Sunshine State” vibe.
The brand name Sollos comes from the Spanish word for sun, “sol,” and represents sunrise and the start of the day, while “los,” “sol” spelled backward, symbolizes sunset and the day’s end.
“Together, SOLLOS captures the full cycle of the sun and that ‘It Begins Where It Ends,’” the company said in another LinkedIn post.
“In the foreseeable future Sollos will only have one recipe,” the Sollos Yerba Mate team told The Independent. “We didn’t set out to make a flavor lineup; we set out to make the perfect drink. Most brands launch with five flavors, hoping you’ll like one of them. We spent all of our time, energy, and resources obsessing over a single recipe until it was flawless.”
Business registration filings show Sollos Yerba Mate, incorporated in Delaware in December and then registered in Florida in January, reported $1 million in capital raised through a private placement, according to U.S. Securities and Exchange Commission documents reviewed by the outlet.
Barron Trump, a 19-year-old sophomore at New York University, is listed as one of the directors alongside Spencer Bernstein, Rodolfo Castello, Stephen Hall and Valentino Gomez.
“Growing up in South Florida, our lifestyle was shaped by the opportunity to spend time outdoors year-round,” a LinkedIn post reads. “That experience led us to create SOLLOS, a beverage designed to complement life in the ‘Sunshine State.’”
The company’s registered address in Palm Beach sits near the Trump family’s Mar‑a‑Lago estate. Public records show the address belongs to longtime Trump associate Jay Weitzman, who has contributed to Donald Trump’s political campaigns and whose parking business has received federal contracts.
He told Newsweek that he has no involvement or investment in the beverage company. He explained that the business was registered at his address because his grandson, Spencer Bernstein, one of the company’s directors, is living with him. There is no suggestion of any wrongdoing on Weitzman’s part.
The Independent has contacted Sollos and Weitzman for comment.
Barron Trump’s beverage venture marks his first step into the consumer business world. He previously dabbled in other ventures, including in 2024, when he briefly incorporated a real estate business in July, but the firm was dissolved just a few months later, in November, after his father won the presidential election. Barron Trump is also listed as a co-founder of the cryptocurrency venture World Liberty Financial.
Barron Trump’s move into the beverage market comes as the Trump family’s business dealings continue to attract public attention. When his father started his second term in January 2025, the Trump Organization said Donald Trump would step back from running his real estate company to avoid conflicts of interest. To keep things above board, he brought in William Burck, a longtime Republican lawyer, as an outside ethics adviser to oversee the company and maintain a separation between the president’s duties and his business activities.
